The NBA's Jersey Patch Program is Worth Nearly a Quarter Billion Dollars - Boardroom
Be Like Mike: The Biggest NBA Sponsorships and Collaborations
AT&T's Logo Deal With WNBA Represents Deeper Strategy With NBA
18-Year Old LeBron James Rejected $110 Million From Reebok And $70 Million From Adidas, And Signed A 7-Year, $90 Million Deal With Nike: "I'm A Nike Guy." - Fadeaway World
NBA jersey sponsors: List of teams, uniform patches - Sports Illustrated
Nike Wins Deal to Outfit NBA - WSJ
Are NBA Jersey Sponsorships Worth It? - by Joe Pompliano
NBA's Contract with Adidas Will Not Be Renewed After 2016-17 Season | News, Scores, Highlights, Stats, and Rumors | Bleacher Report
NBA sponsorship spend tops $1 billion for first time
NBA sponsors Kia, Nike, Under Armour set activation plans as new season gets underway - New York Business Journal
Michael Jordan was fined $5000 for every NBA game due to Nike sponsorship violation - Mirror Online
THE POWER OF PARTNERSHIPS — NIKE & MICHAEL JORDAN | by Centuro Global | Medium
Nike's shoe fail could cost it top NBA draft pick sponsorship
List of NBA jersey sponsors - Wikipedia
Nikes Sponsorship Deal with the NBA is the Future of Consumer Purchasing | by Chris Herd | Medium
Nike Partners with USA Gymnastics Through 2028 Olympic Summer Games – SportsTravel
Nike Announces 8-Year Partnership as Official Uniform Provider of the NBA | SLAM
Nike deal only part of NBA licensing story - New York Business Journal
NBA and Nike Stay Silent After Enes Kanter's China Comments – Sportico.com
The Power of Partnerships - Nike & Michael Jordan Case Study
Here Are the New Nike Uniforms for All 30 NBA Teams
Kyrie Irving's contract with Nike is terminated : NPR
NBA signs 8-year apparel deal with Nike - ESPN
The Ideal Jersey Sponsors for Every Single NBA Team
One Chart That Shows Just How Much Nike Dominates the NBA
Kevin Durant becomes 3rd NBA player to sign lifetime deal with Nike | NBA .com
Sponsorship in the NBA | Hookit
